London Eye - Attraction

Address
Riverside Building, County Hall, Westminster Bridge Road
LONDON, SE1

Tube Stations
Waterloo

Book a flight on the London Eye with your Theatre Break and get a unique view of London from the world's tallest observation wheel. Take in the full glory of London with magnificent views to Primrose Hill and Tower Bridge.

At 135 metres, the London Eye is the world's tallest observation wheel, with 40 kilometre panoramic views on a clear day. The gradual flight in one of the 32 high-tech glass capsules takes approximately 30 minutes and offers spectacular views of London and its famous landmarks such as Big Ben, Buckingham Palace and St Paul's Cathedral. For a different perspective visit at sunset and see the city lights come on and the skyline awash with vibrant colours. Visit the London Eye after dark and you will enjoy the capital's stunning buildings all lit up.


A new eye on London

The Merlin Entertainments London Eye unveils a spectacular new 4D cinema experience offering visitors a multi-sensory and unique perspective of the capital

Visitors to the new look Merlin Entertainments London Eye (London Eye) can experience what it’s like to soar high like a bird over London’s dramatic skyline as the iconic landmark unveils its pioneering 4D Film Experience.

Already offering unrivalled views of London, the £5m bespoke cinematic addition to the attraction will now provide yet another magical and entertaining way to experience our capital city, further enhancing the value and the experience of a trip to the UK’s top paid for visitor attraction. All included in the ticket price, visitors will see the first ever 3D aerial footage of London as well as witness the world famous London New Year’s Eve fireworks in a breathtaking journey across the city. Boasting more 4D sensory effects than any other attraction in the UK, visitors will feel like they are really there; with wind in their hair, snow falling at their feet, the floor shaking and even a sense of smell, their new perspective on London will be truly memorable.

The four minute film focuses on the journey of a little girl and her father in London in which they visit the London Eye and enjoy a spectacular take on the capital, viewing it from a bird‘s eye perspective. Their experience is brought to life with vibrant 3D images of colourful parties and events inside the London Eye capsules, dramatic firework displays, a snowfall over the city, revolutionary aerial footage of other iconic landmarks and sophisticated, fun 4D effects. Set to the music of international artists Coldplay and Goldfrapp, the film provides a completely new vision of the city and the perfect prelude to a flight on the iconic London Eye.